Since1910, one of the diamond-industry's most popular GIA-certified loose diamond sellers, today announced the launch of its online, "do-it-yourself" eternity ring builder - the first of its kind within the diamond and precious jewels industry. Similar to its "Create Your Own Engagement Ring" tool, Since1910's Eternity Ring Builder lets consumers click a few buttons to design, price and order the eternity ring of their dreams.
As consumers choose their desired shape, weight, size and quality, the price of the ring adjusts accordingly, ensuring they are only paying for the exact number of diamonds used and the total carat weight of their specific ring. And, as all Since1910 eternity rings are handmade and set in platinum, consumers are assured their diamonds will remain securely set.
"For over 99 years, Since1910 has provided its diamonds at the lowest possible price. This application helps us continue this tradition," said Eric Peerless, Vice President of Since1910. "As eternity bands grow in popularity, so does the demand and resulting price. But since a size 4 band uses far less diamonds than a size 8, why should someone pay the same price? Our ring builder ensures every custom ring is handmade - and priced - to the consumer's exact specifications. We are proud to be the only online jeweler offering this eternity band solution."
Since 1910 is a family-owned, fifth-generation couture retail jewelry business, established in downtown Brooklyn, New York in the year 1910 as H.L. Gross & Bro. Jewelers. Since1910 offers the largest selection of designer settings in a format that allows the consumer to create their own rings from over 30,000 GIA certified diamonds - at a guaranteed lowest price.
Build Your Own Eternity Ring.
About Since1910
Combining cutting-edge technology, a designer-direct supply and almost 100 years of first-hand experience, Since1910.com is the premier online diamond jewelry retailer and a technological leader in the online diamond retail business. Bringing brick-and-mortar quality to the online retail space, Since1910 sells only GIA-certified diamonds and maintains a large selection of designer settings including Tacori, Scott Kay, Simon G, Jeff Cooper, Martin Flyer, Henri Daussi and Vatche among others.Since1910 is a member of the Jewelers Vigilante Committee, The Retail Jewelers of America and the American Gem Society (AGS). For more information, visit http://www.since1910.com.
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