New business rides wave of stand up surfing. When tow-in surfer, pro kiteboarder, and kayaker Jeremy Fry first set foot on a stand up paddle surfboard, he was hooked. The man who was introduced to stand up paddle surfing a short year ago was determined to make this sport a more permanent part of his life. His goal on the first go out of stand up surfing was to paddle out, catch a wave, ride it in and make it back out to the line up all while standing up, using a paddle, and without falling.
His goal was realized and in fact exceeded his expectations. That first session peaked Jeremy's interest in stand up paddle surfing, and opened new opportunities for Jeremy and his wife Stephenie. Jeremy Fry says, "Paddle surfboards allow you to bypass the crowded surf spots, and still have as much or more fun in the water as traditional surfboards. The wave you seen over in the distance that no one surfs and everyone thinks is junk, can be riden on a stand up board and you can have the time of your life."
Jeremy was so enamored with the sport that he and his wife Stephenie, also a stand up paddle surfer, decided to build a business around the sport. The result, Wave Rod Hawaii LLC, their new line of stand up and traditional surf boards. They are the "hot rods of the ocean". With only 6 months under their belt, the business is relatively new in Hawaii and California. Despite historical roots, stand up paddle surfing is still gaining momentum with a wider audience of water enthusiasts.
There is a wide range of interest in stand up paddle surfing from the ocean surf to flat water paddling in rivers, bays, and lakes. Men, women, teens, and children alike are able to enjoy this sport and get a great work out at the same time. Because of the versatility of the boards, they can be used for distance paddling, flat water paddling, or in sizeable surf. Blue w/ flames, red w/ flames, yellow, and green contrast the bright white of the Wave Rod Hawaii designs. The bottom of the boards have double barrell concave, which help them to release water, and enable a surfer to drive down the line of a wave. The dimensions of the stand up paddle boards are 10'10" x 28.5 x 4. and 10'0" x 27.75 x 4. They are designed to provide stability and at 20 pounds they are light and maneuverable.
Stephenie Fry says, " A lot of women who don't surf love to stand up paddle and can do it and not feel intimidated." For 12 years Jeremy and Stephenie owned Kayak Adventures, Inc., a guided kayak tour company on the Wailua River in Kauai, Hawaii. They sold their business on May 1, 2007 to focus on Wave Rod Hawaii, LLC and a lifestyle that allows them to spend more time with family on the Mainland (California and Nevada). Dave Andrews a friend of the Frys will manage the Kauai operations and Hawaii distribution.
The Frys have plans to sell the boards in Hawaii, California, and the mainland abroad from the west coast to the east coast and anywhere in between on lakes, rivers, and bays. In addition to the stand up paddle surfboards, Wave Rod Hawaii, LLC has created four styles of surfboards 7'10" fun boards, 6'8" flat fishes, 6'6" big boy short boards, and 5'10" retro fishes. Wave Rod offers a complete stand up package with board bag, fin, deck pad, paddle, leash and a T-Shirt. Wave Rod Hawaii boards can be found in shops on Kauai and Oahu and North County San Diego.
For more information call us at:
(760) 220-2042 (California)
(808) 639-6828 (Hawaii)
Or find us online at: http://www.waverod.com
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